ONLINE SEO TRAINING FOR DEVELOPERS + ALL DEV TEAMS
Learn over Coffee Breaks
Lessons are 3-15 min in length
No time for breaks? Catch the highlights track
Watch for the Sirens
They indicate when to pull in the SEO team
Check off completed Lessons
Start-and-stop easily throughout the week
Ask Questions in Live Q&A Calls
Submit questions to get answers for 12 months during live Q&A calls
NO-BRAINER ENTERPRISE-LEVEL
WORKSHEETS & CHECKLISTS
THEY GUIDE TEAMS TO MAKE THE RIGHT DECISIONS & WHEN TO PULL IN THE SEO TEAM
SEO Tools Guidance
Developer Decisions Made Day-to-Day
How to Code Common UX Elements
Guidance on SEO Elements
21 MODULES BROKEN INTO BITE-SIZED LESSONS
FOR ONLINE LEARNING DURING BREAKS & SENDING LINKS FOR REQUIREMENTS
10 PILLARS OF SEO (THE F2R FRAMEWORK)
Development Influences 6 Pillars Daily
Build & Use Your Enterprise SEO Toolbox
Page Speed Performance
It's Becoming as Critical as Oxygen
CSS & JavaScript
Can be Fuel or Kryptonite for SEO
Meta Data and Robots.txt
Directives that are Easily Coded Wrong
Special SEO Tags
The Little Details that Have a Big Impact (positive or negative)
Code-Caused Duplicate Content
Hard to Spot SEO Killers
URLs
Schema.org Markup
Tell Engines Precisely What’s on Your Page
Status Codes and Redirects
Tell the Bots The Right Things
Pagination
A surprising number of things to consider
Coding for Common UX Elements
You’ll Use these Frequently
Mobile SEO
The 3 primary options for configuring mobile vs. desktop websites
What’s Next?
The Road that Lies Ahead