FIND ROOT CAUSE ISSUES

Learn what's going on throughout the organization and plan for what to keep, change, or add.

GET AN OPS PLAN IN DAYS

Learn what's ideal for SEO distribution across many roles and a proposed SEO RACI.

TAKE SEO COMPANY-WIDE

Be equipped to make operational changes, which are the biggest SEO lever in your roadmap.

Get a seo operations plan

in days, organization-wide

technical seo

Operations

How well is SEO baked into your product and dev workflows? How about dev standards? QA testing? We’ll uncover where and why SEO tasks get stuck, lost, or delayed across engineering and product teams—and how to streamline for speed and impact.

CONTENT SEO

Operations

We analyze how non-technical teams—UX, content, merchandising, product naming, and strategy—incorporate SEO into their workflows, planning, and thinking to identify how SEO should be fully integrated vs. what is happening today.

TOOL STACK

Usage

Are your tools pulling their weight? We look beyond the SEO platforms for tools that cause SEO issues. Think of ticketing systems such as Jira, QA testing, and more to identify where things are being missed and out to fill the holes.

SEO TASK

Distribution

Is SEO everyone’s job, or no one’s? We audit how SEO tasks are assigned, tracked, and owned across teams so that SEO initiatives go forward smoothly, and with accountability. Everyone should do their 20% of SEO which makes 80% of the impact.

Jessica wrote the playbook

ON HOW TO DO ENTERPRISE SEO

Jessica offers a new SEO perspective that uncovers and optimizes the operational side of SEO. For senior SEO managers, she brings a tailored, process-driven approach not to reinvent their wheel but to make it spin more effectively across departments by streamlining workflows, boosting efficiency, and getting rid of the constant SEO fires.

delegating SEO ACCOUNTABILITY

IS THE BIGGEST SEO LEVER

JESSICA'S MISSION: Make SEO an integrated part of everyday business operations with dozens to hundreds of people acting on SEO, so that your team spends less time fixing mistakes and more time driving new, incremental growth. The result? SEO strategies that are executed accurately and swiftly, positioning your company as the SEO pacesetter.