Free Resources

for in-house SEO managers


the one slide that causes execs to invest in operational seo 

A framework for talking about SEO that migrates executives from Technical SEO and Content SEO to wanting to invest in Operational SEO

 

Webinar Replay



how do other companies justify the value of seo operations?

Learn how to show executives the value of integrating SEO company-wide and secure a budget for consulting help to get it done

 

PDF file



How to present the cost of operational seo problems

Get a budget for SEO Operations by presenting actual SEO revenue vs. what SEO revenue could have been if things were done properly for SEO

 

Short 4-minute video



simple method to calculate seo lift

 

Webinar Replay + Excel Template



HOW TO QUANTIFY THE VALUE OF SEO TRAINING

Learn how to secure big budgets from executives

 

Webinar replay



The 4 seasons of seo operations 

 Know which you are; it determines how to operationalize SEO 

 

Video + PDF Download



7 Must do's to operationalize seo 

 

Webinar replay



ACTION PLAN:

How to build a company-wide seo army

 

Webinar Replay



SEO ARMY WORKSHEET

To identify and inventory everyone that should be in your SEO Army across the entire organization

 

Google spreadsheet



BUILD YOUR ONGOING TRAINING PLAN
FOR NON-SEO TEAMS


Google 
spreadsheet



CERTIFICATION + OTHER WAYS TO GET MORE OUT OF THE SEO TRAINING YOU GIVE OTHER TEAMS

 
Webinar replay