Forward by Danny Sullivan
"... an outstanding framework..."
Danny Sullivan, Search Engine Land & SMX
Book Description
Your SEO team has stellar SEO skills, motivation, and the discipline needed to get it right. SEO revenues are growing, but you feel it could be better... and you're right, "it" can be a lot better. The secret to "it" is to get SEO done right the first time, by the right people, at the right time.
Easier said than done? Well, yes and no. It is nearly impossible to achieve that goal without an effective methodology. This book will show you exactly what that effective methodology looks like, step by step.
Meet the
F2R METHODOLOGY
IT'S THE NEWER, MORE POWERFUL,
MOST EFFECTIVE APPROACH TO ENTERPRISE SEO
F2R is a systematic approach to enterprise SEO... plus it gets non-SEO teams to consistently do their 20% of SEO which makes 80% of the impact every single day. (Woohoo!)
The Executive SEO Playbook is the F2R handbook. It condenses our F2R System, a step-by-step approach to integrating SEO in a way that makes it a systematic, unquestioned part of everyone's everyday business activities, so that SEO happens at the right time, almost every time, by dozens to hundreds of people organization-wide. When this happens, you're a bonafide SEO Force to Reckon With, or what we call an F2R Organization.
ARE YOU READY TO F2R?
This book is the roadmap.
NOT ONLY FOR EXECUTIVES
THE FULL POWER IS IN GIVING IT TO EVERYONE
Even in football, the entire team gets the playbook!
It's a playbook written for executives, who we know only have time for something straightforward and actionable. But, the full power of this book comes to life when it's in the hands of every single person who can help or hinder SEO with everyday decisions.
WRITTEN FOR EXECUTIVES,
BUT IT WILL INFORM
EVERYONE... COMPANY-WIDE
- Managers will discover how to get their teams to act on their 20% of SEO that makes 80% of the impact.
- Non-SEO teams will understand how much what they do can truly help or hurt SEO.
- Everyone will have that pivotal "ah-ha" moment needed for them to truly understand the vastness of SEO. (ahhhh.)
Meet Jessica Bowman
The Author
Specialty: SEO Operations
Former In-house SEO Manager
Former Process Analyst
Former UX Designer
Trusted adviser to the biggest brands online.
She has unlocked the "je ne sais quoi" that makes everyone in large organizations happily pursue SEO. She has gotten development to start coming to the SEO team's desk for requirements within hours, and people consistently invite the SEO team to key meetings in weeks. She challenges your thinking and up-levels your strategies.
... she's someone you want to learn from.
You'll looooooove how F2R
Just Makes SEO Easier
- Easier to get changes prioritized
- Easier to give requirements
- Easier for other teams to act on SEO
- Easier to know when to pull in the SEO team
- Easier to do... everything for SEO
