Ai changed the seo game

It requires deep analysis that most teams can't fit in, despite AI taking over the SERPS now.

It's time for AI Readiness

AI Optimization (AIO) audits are vital now, not later. Ours takes 100+ hours. 

accelerate AIO this QTR

> We do the heavy lifting.
> You get action plans fast. 
> Teams ready to deliver.


SEO Execution is already hard.
ai makes it harder. 

 

 Most companies still have SEO problems created by 
content, dev, product, UX, and QA testing teams.

AI Optimization raises the stakes — and exposes the gaps.

 

 

Our AI Readiness Program builds execution into your existing systems:
Clear roles, team-specific changes, and training where it’s needed most.
AI forces the fix, but SEO gets the first payoff.

Request an Executive Briefing

execution tends to be the point OF failure

Most teams aren’t failing at strategy. They’re failing at execution in the same way they have for many years:

  • Fixes that never go live

  • Changes that are removed

  • Pages that aren’t crawler-ready

  • Ownership gaps across content, dev, product, merchandising and QA testing

  • Content missing keywords

  • Content getting keywords deleted

Now that AI is using your site to train — those same issues are becoming liabilities.


Start my SEO Operations Audit

The bottom line...


We make your AI and SEO strategy executable.
And evolve it when needed.

Then, we embed the systems and behaviors
that make AIO and SEO execution inevitable.

Who we work with:

 

Our programs are ideal for SEO teams who:

  • Have strong in-house SEO leadership — but struggle to get other teams to execute

  • Non-SEO teams consistently create SEO problems

  • See stalled or poor SEO implementation across dev, content, product, and content teams

  • Suspect some revenue gaps are due to problems in how other teams execute SEO tasks

  • Want to scale AIO and SEO tasks, without an overhaul that causes opposition

  • Are tired of patches and conversations on "how to hurt SEO the least"

  • Know AI optimization is urgent but can’t spare the time or headcount to analyze or operationalize it


How we work:

 

 

Here’s how we typically work with SEO teams:

  • AI Readiness Audits
    Map what LLMs know, what's invisible, and where execution breaks down
     

  • Execution Diagnostics
    Uncover which blockers are costing you AIO and SEO problems — and why they persist
     

  • Team-Specific Fix Plans
    Define exactly what content, SEO, dev, product, and QA teams need to change 
     

  • Training & Rollout Support
    We guide the implementation — and make the execution stick

Let’s assess what’s breaking and how fast we can fix it.

Request an Executive Briefing

companies we've worked with

How we 

Systematize AIO & SEO

ESTABLISH AN EAGER, INHOUSE SEO/AIO ARMY
You'll have dozens to hundreds of people doing SEO and AIO as part of their everyday business activity – doing the right things, at the right time, almost every time. Through role-based training curriculum, accountabilities and process tweaks SEO/AIO will become the way they do business.
 
 


CREATE A UNIFORM SEO/AIO VOCABULARY

Our clients are in awe over the pace and accuracy that comes from everyone having a common vocabulary. Our training leads to less education and debate during meetings because they understand how to apply SEO/AIO concepts for their role.



SHORTEN SEO/AIO CONVERSATIONS

Our clients find requirements meetings are shorter and succinct, yet more effective, with fewer mistakes. This is because of how we train your teams – it's effective.
 
 


MOBILIZE NON-SEO TEAMS TO DO THEIR 80/20

We get non-SEO teams to handle the 20% of SEO/AIO tasks relevant to their role, delivering 80% of the overall impact.  


CAUSE SEO TICKETS TO BE CODED CORRECTLY

We put effective systems in place across your in-house SEO team and other departments, causing SEO/AIO tickets to be coded well for crawlers, and for issues to be caught and fixed before they go live.
 
 


FILL KNOWLEDGE GAPS CAUSING OBSTACLES

We fill critical knowledge gaps across the company—including within the SEO team—to prevent unintentional SEO/AIO mistakes. This includes understanding the vocabulary, submitting accurate requirements in tickets, managing those tickets effectively, and ensuring proper QA testing. And that’s just the start.
 
 


REFINE WORKFLOWS & SET UP SYSTEMS

We fine-tune workflows across the org and set up smart systems that ensure the SEO/AIO tasks are integrated seamlessly—cutting down delays, avoiding costly errors, and boosting execution speed across teams. 


And much more.

MEET
JESSICA BOWMAN
Enterprise SEO since 2003

Jessica Bowman isn’t just brought in to refine strategy and tactics, she’s brought in to ensure they get executed.

 

She solves the problem no one fully owns: the execution breakdowns draining SEO and AI visibility across the organization.

 

Jessica leads full-scale AI Readiness and SEO Audits — assessing what LLMs know, what crawlers can’t access, and where internal delivery breaks down. Then she works across content, product, dev, and legal to embed the systems and behaviors that make visibility sustainable — without requiring an overhaul.

 

Her work turns SEO and AIO into operational capabilities that scale — with clarity, speed, and accountability across the org.

 

She’s trusted by Fortune 500 brands because she doesn’t just identify what’s broken. She gets it working.


The Executive

Briefing

 

We’ll walk through what AI and SEO visibility require — and discuss where your current execution is falling short.

This 1:1 working session will help you:

  • Understand what LLMs can and can’t see

  • Scope the size of LLM knowledge analysis

  • Identify cross-functional breakdowns affecting visibility and scale

  • Prioritize the changes needed to operationalize SEO and AIO across your org

 

No slides. No fluff. Just a focused discussion on what’s silently costing visibility — and how to fix it.

Book an Executive Briefing


not ready to book a call yet?

See how we’re helping in-house SEO leaders turn strategy into action,

and finally get traction across content, dev, and product. 

 

Read the testimonials and case studies to understand what SEO managers with SEO Operations problems wanted you to know about what we did for them.  

Explore our Results

Learn about our SEO Operations System and discover the framework we use to turn SEO from reactive to proactive.

See how it works

We wrote the book on SEO Operations. The Executive SEO Playbook was written for executives to understand what it takes to build a best-in-class SEO program, with operations that produce an SEO machine.


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