• LLMs decide who to recommend based on signals across product, support, and fulfillment.

• LLMs detect signals from customer experiences, employee feedback, and industry comparisons that can limit your discoverability.

• Marketing can’t fix AI Visibility gaps caused by the wrong signals being discovered.

• Are the materials in your product high quality? Is it extra heavy or difficult to assemble? Is it outdated or lagging in technology? 

• Do customers get what they ordered, on time, and in good condition? Are support issues resolved quickly and reliably?

• Is your brand delivering on its promises across every touchpoint?
  
  
• None of this impacted your SEO rankings. It will all impact your visibility in AI tool responses to your ideal customers.

Jessica Bowman is a trusted advisor to brands navigating the AI era, known for making complex digital change clear, actionable, and achievable.

For over 20 years, Jessica has helped Fortune 500s and high-growth companies integrate SEO and digital strategy into their operations—so strategies don’t just sit in decks but drive real outcomes.

Now, she’s pioneering AI Visibility Optimization, helping companies prepare for how LLMs like ChatGPT, Gemini, and Perplexity perceive, evaluate, and recommend brands.

Jessica’s expertise spans the intersection of content, technical infrastructure, and operations, equipping leadership teams to uncover hidden blockers that suppress discoverability in AI tools.

Her approach goes beyond marketing, focusing on aligning cross-functional teams to emit the right signals across content, product, support, and fulfillment.

A frequent speaker at industry conferences and a recognized leader in SEO and AI Visibility, Jessica brings clarity to the operational realities of staying discoverable in a shifting digital landscape.

“AI Visibility Optimization (also called GEO or AIO) isn’t a keyword game. It’s about getting your entire organization ready for AI to judge you.”
– Jessica Bowman